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How people find businesses now
Plain-language guides to how people find businesses now: search engines, answer engines, and AI assistants.
What is Generative Engine Optimization (GEO)?
What GEO means, why it matters now, and what makes an AI assistant cite your business.
Read →SEO vs AEO vs GEO
Search split into three surfaces. What each one is, and which to focus on when.
Read →How to get cited by ChatGPT and Perplexity
Five concrete steps to make AI assistants more likely to recommend you.
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