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How people find businesses now
Plain-language guides to how people find businesses now: search engines, answer engines, and AI assistants.
What is Generative Engine Optimization (GEO)?
What GEO means, why it matters now, and what makes an AI assistant cite your business.
Read →SEO vs AEO vs GEO
Search split into three surfaces. What each one is, and which to focus on when.
Read →How to get cited by ChatGPT and Perplexity
Five concrete steps to make AI assistants more likely to recommend you.
Read →The three terms, in one line each
- SEO · Search engine optimization
- Ranking in the list of links Google and Bing return when someone searches.
- AEO · Answer engine optimization
- Being the source for the answers that appear before those links, like featured snippets and Google's AI Overviews.
- GEO · Generative engine optimization
- Being one of the businesses ChatGPT or Perplexity names when someone asks it for a recommendation.
Where to start
New to this? Read SEO vs AEO vs GEO first for the lay of the land, then What is GEO? for the newest of the three and the one most tools still don't measure. When you're ready to act, How to get cited by ChatGPT and Perplexity has five steps you can start this week.