Search split into three. Win all of it.
One audit scores your business on all three surfaces: classic search (SEO), answer boxes and AI Overviews (AEO), and citations inside ChatGPT, Perplexity, Claude, and Gemini (GEO). Then it hands you a prioritized plan for each.
No credit card · SEO + AEO + GEO · one report
One audit. All three pillars. Real answers.
Prompts a customer would actually type, not generic templates.
SEO · AEO · GEO scores
A separate score for each pillar (classic search, answer boxes, and AI recommendations) so you know exactly which surface is losing you customers, not just an overall number.
Per-model visibility
See exactly how ChatGPT, Perplexity, Claude, and Gemini describe you: mention rate, sentiment, position. No more guessing which model is hurting you.
Competitor side-by-side
Name up to three rivals. We run the same prompts against them and show share-of-voice for every model. When a competitor outranks you, you'll see it on the bar chart.
Sources the AI cited
Every domain the models referenced while answering. Get a guest post on these sites, pitch a review, claim a directory, and you'll move the needle on what AI says about you.
Prioritized action plan
Not a data dump. Each finding is ranked by effort and impact so you know what to ship first. Pro unlocks the full 10-item plan.
Built for people who need answers, not dashboards
Worth Citing is a one-shot audit, not a $200/mo monitoring tool. If you fit one of these, you're who we built it for.
Agencies
Buy an audit, hand the shareable report to a prospect, sell them retainer work. Your ROI is one closed deal.
SMBs & local
You won't subscribe to enterprise GEO tools, but you want to know whether AI is sending customers to your competitors. One audit, real answers.
Due diligence
Acquiring a Shopify store, a domain, or a small business? Know what AI says about it before the wire goes out.
Three steps. About three minutes.
Tell us about your brand
Name, category, location. Add a website for the full audit or skip it for a brand-only snapshot. Pro: add up to three competitors.
We research, then ask the AIs
Perplexity researches your business so we generate prompts a real prospect would type. Then we ask all four AI models, no canned templates.
You get a shareable report
Scores, per-model perceptions, competitor comparison, cited sources, and a ranked action plan. One click for a public link or PDF to send to a client.
Search is not one thing anymore
Search engines
People still type queries into Google and Bing and click a result. SEO is the work of ranking there: useful content, clean technical setup, and links that vouch for you.
Answer engines
More and more, the answer sits right on the results page as a snippet, a "People Also Ask" box, or a knowledge panel. AEO is about being the source those answers are built from.
Generative engines
Ask ChatGPT or Perplexity for a recommendation and an AI writes the reply, naming a few businesses. GEO is the work of being one of the names it cites. It is new, growing fast, and most tools still do not measure it.
Frequently asked questions
What is Worth Citing?
Worth Citing checks how your business shows up in three places at once: classic search results, AI answer boxes, and generative tools like ChatGPT and Perplexity. You give it your website and brand, it runs an audit, and you get back three scores and a single prioritized list of what to fix.
What do SEO, AEO, and GEO actually mean?
SEO (search engine optimization) is how well you rank in Google and Bing. AEO (answer engine optimization) is how often you appear in direct answers, featured snippets, and "People Also Ask." GEO (generative engine optimization) is whether AI assistants mention and recommend you when someone asks them a question. Worth Citing scores all three.
How long does an audit take?
Most audits finish in a few minutes. The tool fetches your pages, checks them against each of the three pillars, and asks several AI models what they say about your brand.
What do I get at the end?
Three scores, one per pillar, and one prioritized action plan. Each item tells you what to change and why it matters, so you are not left guessing which fix is worth your time.
Do I need to install anything or add a tag to my site?
No. You enter your website and brand details and the audit runs from our side. There is nothing to install and no script to embed.
How is this different from Ahrefs or Semrush?
Those are deep SEO platforms built for ongoing search work. Worth Citing is a focused audit across all three pillars, including the AI-answer side that traditional SEO tools do not measure. It tells you where you stand and what to do next, rather than being another dashboard you check every day.
Which AI models does it check?
It queries the assistants people actually use, including ChatGPT, Claude, Gemini, and Perplexity, and reports what they say about your brand: whether they mention you, how they describe you, and who they point to instead.
How much does it cost?
There is a free tier with one audit per brand each month. Pro and Agency plans add more brands and unlimited audits. Full pricing is on the pricing page.
Is my data sold or shared?
No. We use your information to run your audits and manage your account. Running an audit sends your public site content and brand name to the AI providers we query, which is the only third-party sharing involved. The privacy policy spells out the details.
Can I share a report with my team or a client?
Yes. Any completed audit can generate a private share link that anyone with the URL can open, without needing an account.