How to get your business cited by ChatGPT and Perplexity
Five concrete steps to make AI assistants more likely to mention and recommend you when a customer asks.
AI assistants decide who to recommend based on what they have read about you across the web. You cannot edit the model, but you can shape what it reads. Here is where to put your effort.
1. Say plainly what you do
Models quote clear sentences. Somewhere obvious on your site, state what you do, who you serve, and where, in plain language. Skip the slogans. "We are a boutique conference planning studio in Los Angeles" is easy to cite. "We craft unforgettable experiences" is not.
2. Get mentioned on sites the AI reads
A model trusts your own site less than it trusts other sites talking about you. Reviews, directory listings, guest posts, podcast appearances, and press all become raw material the model learns from. A handful of solid third-party mentions moves the needle more than another page on your own domain.
3. Keep your facts consistent everywhere
If your name, category, or location differ across your site, your social profiles, and directories, the model gets a fuzzy picture and hedges. Pick one version of your business details and make it identical everywhere it appears.
4. Add structured data
Structured data (schema.org markup) tells machines exactly what your business is, what you sell, and how to reach you, without making them guess from prose. It is one of the few technical levers that helps search engines, answer engines, and AI models at the same time.
5. Measure it, then repeat
You cannot improve what you cannot see. Ask the assistants what they say about you today, fix the biggest gaps, and check again in a few weeks. Worth Citing runs that loop for you: it queries the major models, scores how you show up, and tells you the highest-impact fix to make next.
See where you stand
Worth Citing runs this check for you: it asks the major AI models about your brand and hands back three scores and a prioritized action plan.