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Worth Citing vs Profound
Profound is an AI visibility platform sold on custom Enterprise contracts, with a free 7-day trial. Worth Citing is a one-shot audit that starts free. They are built for different jobs, and plenty of people should buy Profound instead.
| Worth Citing | Profound | |
|---|---|---|
| What it is | On-demand audit with a fix list | Continuous monitoring dashboard |
| Free tier | One audit every month, no card | Trial: 50 prompts run daily for 7 days |
| Paid plans | $29/mo Pro, $79/mo Agency with 5 brands | Enterprise only, custom quote |
| Models on the free option | ChatGPT, Perplexity, Claude, Gemini | ChatGPT, Gemini, Google AI Overviews |
| Models on paid plans | ChatGPT, Perplexity, Claude, Gemini | Up to 9, including Perplexity, Claude, Copilot, Google AI Mode |
| Prompt coverage | Prompts generated per audit from your brand and category | 50 tracked prompts on the trial, custom on Enterprise |
| Daily tracking and alerts | No | Yes |
| SSO, SOC 2, dedicated support | No | On Enterprise |
Profound figures taken from their public pricing page on 2026-10-06. Pricing changes, so check their page before you decide.
These are not the same kind of product
Profound is a monitoring platform. You give it a set of prompts, it watches how the models answer them over time, and it tells you when something moves. That is genuinely useful if AI visibility is somebody's actual job and they are going to look at the numbers every week.
Worth Citing is an audit. You run it, you find out whether the models name you and what your site is doing wrong, and you get a list of fixes in the order worth doing them. Then you go and fix things. There is no dashboard to keep checking, because most people do not check it.
Which tool is better matters less than whether you need a monitor or a diagnosis. If you already know you have a problem and want to know what to fix, booking a sales call for an enterprise monitoring contract is an odd first step.
Where Profound is genuinely ahead
Profound tracks prompts every day: 50 on the trial, and a custom number on Enterprise across up to 9 answer engines, including Perplexity, Microsoft Copilot, Claude, and Google AI Mode. Worth Citing does not track anything continuously. Profound also has the enterprise machinery large companies need, including SSO/SAML and SOC 2, and none of that exists in Worth Citing.
Profound no longer lists a self-serve paid plan. The trial runs for 7 days and covers ChatGPT, Gemini, and Google AI Overviews. Anything beyond that takes a demo and a custom quote. Worth Citing queries ChatGPT, Perplexity, Claude, and Gemini on the free tier.
Where Worth Citing is ahead
Price and time to an answer. You can have a real report in about three minutes without entering a card, and the paid plan is $29 a month with no cap on how often you re-run it. The output is also different in kind: Profound tells you where you rank, and Worth Citing tells you what to change.
Pick Profound if
- AI visibility is somebody's job and they will look at it weekly
- You need continuous tracking and alerting, not a snapshot
- You want dozens of prompts watched over time
- You need SSO, SOC 2, or multiple seats
Pick Worth Citing if
- You want to know where you stand right now and what to fix
- You want a price on the page instead of a sales call
- You want Claude and Perplexity answers without a sales call
- You want a prioritized fix list rather than a metric
Common questions
Is Worth Citing a Profound alternative?
Only if what you actually wanted was an audit. If you need continuous monitoring and alerting, Worth Citing will not replace Profound and we would rather say so now than take your money.
Does Worth Citing track my visibility over time?
The Pro plan keeps your audit history, so you can re-run an audit and compare it to the last one. There is no daily tracking and no alerting. If that is what you need, buy a monitoring tool.
Which one is cheaper?
Worth Citing publishes its prices: one audit a month free with no card, and Pro at $29 a month with unlimited audits. Profound lists Enterprise at a custom price, so you need a quote to compare.
Can I use both?
Yes, and some people should. Run a Worth Citing audit to find out what to fix, fix it, then put a monitoring tool on top if you need to watch it long term.