Compare / Otterly
Worth Citing vs Otterly
Otterly and Worth Citing both have a $29 plan, which makes them look like the same purchase. They are not. One tracks a small set of prompts every day. The other audits your site once and tells you what to fix.
| Worth Citing | Otterly | |
|---|---|---|
| What it is | On-demand audit with a fix list | Daily rank tracking for a set of prompts |
| Free tier | One audit every month, no card | Free trial |
| Entry paid plan | $29/mo, unlimited audits | $29/mo Lite, 15 tracked prompts |
| Models included at $29 | ChatGPT, Perplexity, Claude, Gemini | ChatGPT, Google AI Overviews, Perplexity, Copilot |
| Claude and Gemini | Included | Sold as add-ons |
| Google AI Overviews and Copilot | Not covered | Included |
| Next tier up | $79/mo Agency, 5 brands | $189/mo Standard, 100 prompts |
| API access | No | On Standard and above |
Otterly figures taken from their public pricing page on 2026-07-12. Pricing changes, so check their page before you decide.
Same price, different product
Otterly Lite is $29 a month and watches 15 prompts across four engines, every day. Worth Citing Pro is $29 a month and lets you run as many full audits as you want. The price is a coincidence. The products answer different questions.
Otterly answers "did my position move this week." Worth Citing answers "why am I not being named, and what do I change." If you have not yet done the second thing, tracking the first one mostly gives you a chart of a problem you have not fixed.
The model coverage is a real difference
This is the part worth reading carefully, because the two products cover different models and neither one covers everything.
- Otterly Lite covers ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Claude and Gemini are add-ons you pay extra for.
- Worth Citing covers ChatGPT, Perplexity, Claude, and Gemini on every plan, including the free one. It does not cover Google AI Overviews or Copilot at all.
So if Google AI Overviews is where your buyers actually are, Otterly covers it and we do not. If you care what Claude and Gemini say, we include them and Otterly charges extra. Pick on that basis rather than on the price, because the price is the same.
What you get at the end
Otterly gives you visibility metrics and citation analysis: which publishers and URLs the models lean on. Worth Citing gives you a graded audit of your own site across SEO, answer engines, and generative engines, and a prioritized list of what to change. One is measurement. The other is a work order.
Pick Otterly if
- You need Google AI Overviews or Microsoft Copilot coverage
- You want a fixed prompt set tracked daily
- You want API or MCP access, on Standard and above
- You already know what to fix and want to watch the needle
Pick Worth Citing if
- You want Claude and Gemini without paying for add-ons
- You want to know what to change, not just where you rank
- You want to re-run audits as often as you like on one price
- You want to try it before entering a card
Common questions
Otterly and Worth Citing are both $29. Which is better value?
Neither, until you say what you want. If you want daily tracking of 15 prompts, Otterly is the better buy at that price. If you want unlimited full audits and a fix list, Worth Citing is. They are not competing on the same job.
Does Worth Citing cover Google AI Overviews?
No. Worth Citing queries ChatGPT, Perplexity, Claude, and Gemini. If Google AI Overviews coverage is what you are shopping for, Otterly includes it on the $29 Lite plan and we do not.
Does Otterly include Claude?
Not on the core plans. Otterly lists Claude, Google AI Mode, and Gemini as add-on engines. Worth Citing queries Claude and Gemini on the free tier.
Can I use both?
Yes. Audit with Worth Citing, fix what it finds, then track it with Otterly if you want a daily read on whether the fixes worked.